01
Positioning
Make the value obvious before asking anyone to buy.
About
Yacco Vijn
Creative strategy, conversion and customer journeys.
I help businesses find where revenue is being lost, then strengthen the positioning, offer and conversion path around the constraint.
Explore the Landing Page Review
Senior creative judgment.
Commercial accountability.
I bring the perspective of a former ECD and agency partner to conversion, growth and customer journey problems.
Ex-TBWA Partner / Fortune 500 experience / 60+ international awards
6-time Webby Honoree · View recognised work
The work is not about making prettier pages. It is about finding where revenue is leaking, deciding what matters most and architecting the system that fixes it.
Cannes Lions
- Entertainment LionsWinner
- PR + Activation LionsWinner
- Cyber LionsWinner
- Media LionsWinner
Symbol Awards · Recognition · 2025
The 100 Most Influential Creative Minds
What is Conversion Architecture?
Conversion Architecture is the discipline of designing what happens between attention and revenue. It connects positioning, CRO, funnel optimization, landing-page conversion, customer journeys, follow-up, retention and AI into one system for better post-click performance.
The job is to find where demand is leaking, remove decision friction and make the path to revenue work as one connected system.
01
Attention
02
Understanding
03
Confidence
04
Action
05
Revenue
The discipline
Conversion problems rarely live in one place. They live in the system between them.
02
Landing
Turn attention into confidence, intent and action.
03
Journey
Remove the friction between interest and revenue.
04
Follow-up
Recover demand that would otherwise disappear.
05
Retention
Design what happens after the first conversion.
06
AI
Use automation to expand execution, not replace judgment.
My point of view
Your customer does not experience your departments.
They experience one journey.
Conversion Architecture makes that journey work as one system.
The doctrine
AI makes execution abundant. Abundance makes judgment scarce.
How we work
Start with the problem. Then build only what the business actually needs.
Landing Page Review
Find where demand is leaking and identify the highest-value problems to solve first.
Blueprint
Design the conversion system, priorities and customer journey required to fix them.
Implementation
Put the system into market with your team, measure what happens and keep improving it.
For businesses that need ongoing support, implementation can continue as a retained advisory relationship.
Find what is stopping people from buying.
A 30-minute live Landing Page Review. Leave with your three highest-priority changes and a clear explanation of why they matter.
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