Viral In-Game Guerilla Ad
Rapidly moving up towards 10,000,000 users World of Warcraft is the biggest MMORPG on the webbernet today. “Truck Summoner” is a Toyota Tacoma commercial that takes place inside of World of Warcraft, borrowing from last year’s infamous Leroy Jenkins video.
This could fit quite a few categories:
- If they tried doing this in-game for real it would have been an ‘In-Game Guerilla event’ (and piss off a lot of WoW players too),
- Posting this on Youtube and having a million hits makes it A Viral,
- The fact that its an ad in a game makes it In-Game Advertising,
- Releasing it on telly makes it a TV Commercial,
- And the Leroy Jenkins link makes it a Parody, too.
By Saatchi & Saatchi LA - via Creativity Online.
October 13, 2007 | Tagged Advertising, Adfoblog
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I'm Creative Partner at digital agency Kong Amsterdam and this is my blog, mostly about digital marketing & media.
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