Phrasebook for Footballers’ Wives

At Kong we often work on projects that take a while to see the light of day. Or sometimes see the light of day shortly. I guess that’s how this advertising business works sometimes. Makes it extra nice to squeeze something through quickly every now and then. Something small that goes big.

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Like the ‘Swiss-German phrasebook for Dutch footballers’ wives‘ we did for the Swiss Tourism Agency & Miljonair Magazine. It plays a new, relevant and handy phrase every day during the Eurocup tournament. For example the letter C is for Chihuahua: ‘Will this bag fit my chihuahua?’

Newsroom ANP picked up the news quickly and in less then a week later most newspapers in Holland and Belgium have mentioned the phrasebook, as well as a few blogs. We also released an english version a few days ago, which turned up on Kickette, which is a blog for… SWAGs, which means Soccer Wives And Girlfriends, in case you wondered ;-)

Update: Apparently Radio 538 has been covering this on a daily basis, too?

June 12, 2008 | Tagged Advertising, Kong 

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