PR stunt gone wrong?

Microsoft uses the universal language of beer to visually communicate the price difference between their Xbox 360 and the Sony Playstation 3. Apparently they’ve been sending around beer to stores and offices as a PR stunt type thing. This picture was taken in the Computer & VideoGames magazine office in the UK.

To me, somehow a chilled bottle of Carlsberg Becks (thnx Dr0ne) and a noiseless, shiny PS3 feels a lot nicer then 7 trays of damp beercans and a clunky Xbox 360.

March 24, 2007 | Tagged Advertising, Gaming 

Comments

2 Responses to “PR stunt gone wrong?”

  1. dr0ne on April 1st, 2007 1:08 pm

    I agree
    But isn’t that a bottle of Becks?

  2. yacco.vijn on April 1st, 2007 11:55 pm

    oops… you’re right mate.

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