MMA (Myspace Model Agency)

Fashion brand Costume National chose its models for the Fall / Winter 2008 campaign for their CNC line not from a model agency but by ’scouting’ Myspace in the way that modelscouts roam the streets of inner city shopping streets.

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Designer Ennio Capasa chose 11 non-models which he announced on his Myspace profile page. Models where rated not only on looks but also on creativity.

Campaign microsite here. CN also have a blog and youtube channel.

July 24, 2008 | Tagged Art, Design, Advertising, Street 

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