Fashion Designer Marc Ecko (remember Ecko tagging Airforce One?) revealed himself Monday as the winning bidder ($750,000) in the online auction for Barry Bonds’ record-breaking 756th home run ball, Ecko appeared on The Today Show to announce that he is turning the fate of the ball over to the fans.

“I bought this baseball to democratize the debate over what to do with it,” Ecko said. “The idea that some of the best athletes in the country are forced to decide between being competitive and staying natural is troubling.”

Visitors to the site Vote756.com can choose between three options:

1. “BESTOW IT” (as is into the Hall of Fame in Cooperstown)

2. “BRAND IT” (with an asterisk before delivering it to the Hall)

3. “BANISH IT” (by sending it into outer space on a rocketship, never to be seen or heard from again)

Really nice idea, very viral, like this a lot. (via Fallon planning)