MMA (Myspace Model Agency)
Fashion brand Costume National chose its models for the Fall / Winter 2008 campaign for the C’N'C line not from a model agency but by ’scouting’ Myspace in the way that modelscouts roam the streets of inner city shopping streets.
Designer Ennio Capasa chose 11 non-models which he announced on his Myspace profile page. Models where rated not only on looks but also on creativity.
Campaign microsite here. CN also have a blog and youtube channel.
Blogging Like its 99
Nick has made a Top 100 European Media & Marketing blogs list based on the Ad Age Power 150 which my blog is listed in. I’m quite pleased coming in at 99 in my second year running this blog :)
You Know You’re Not The First..
(By BBDO Greece)
The CBA (= Client Bravery Award)
Most of the times its the creatives/agencies that get honoured for coming up with great work. But if a client isn’t signing of great ideas and concepts you are left with nothing*. In a time where great work is becoming much more about doing stuff that hasn’t been done before, or doesn’t fit a certain media like radio/print/tv/banners, its the clients that dare to be different that’ll enable agencies to do great work.
So that’s why I think there’s room for yet another award in the already cramped award-roster of the advertising industry, something like ‘The CBA’ - The Client Bravery Award. I think people from various agencies should be in the jury. Perhaps a people’s voice award, too.
I’m wondering who would be good nominees for the CBA 2008 Gold? Or perhaps there’s even a Grand Prix nominee? A Lifetime Achievement?
* Ofcourse not-signed-off work can still see the light of day; in Holland for example there is the ‘Slash ‘n Burn Awards‘, an award show for rejected work (although I think its not running anymore).
All Right STOP! Collaborate and Listen,
…Vanilla Ice is back with a brand new invention!?
For a minute I thought he was. But then I discovered he wasn’t back and this wasn’t an invention. It is just another ad for ‘Ice Ice’ Baileys.
I couldn’t stop myself from replacing the models’ head with Vanilla’s head though.
I think it makes it a bit better. Here’s the original model:
Uniqlo Mixplay
New from agency Projector Japan (-who picked up every possible digital award with Uniqlock) for clothing-brand Uniqlo comes the Mixplay sequencer.
Its the kind of thing that’s just nice to fiddle with. Super execution, too.
Just select drums, bass, and off you go, yo.
Cong Cannes Cyberlions 2008
Kong were nominated (twice) for a Cannes Cyberlion this year so here I am in the Palais awaiting the ceremony to kick off… good vibes. Steep balconies, too.
Citroen Psychological Unsubscribing Warfare
Somehow Citroen decided to start sending me newsletters, which i’m not really interested in so I decided to unsubscribe. I hesitated when I saw the picture of this sad looking woman though - but decided to stand by my decision.
Phrasebook for Footballers’ Wives
At Kong we often work on projects that take a while to see the light of day. Or sometimes see the light of day shortly. I guess that’s how this advertising business works sometimes. Makes it extra nice to squeeze something through quickly every now and then. Something small that goes big.
Like the ‘Swiss-German phrasebook for Dutch footballers’ wives‘ we did for the Swiss Tourism Agency & Miljonair Magazine. It plays a new, relevant and handy phrase every day during the Eurocup tournament. For example the letter C is for Chihuahua: ‘Will this bag fit my chihuahua?’
Newsroom ANP picked up the news quickly and in less then a week later most newspapers in Holland and Belgium have mentioned the phrasebook, as well as a few blogs. We also released an english version a few days ago, which turned up on Kickette, which is a blog for… SWAGs, which means Soccer Wives And Girlfriends, in case you wondered ;-)
Update: Apparently Radio 538 has been covering this on a daily basis, too?
Tiger Woods Smilevertising
Just thought this was funny. No idea who made it.
