One second of commercial airtime during the Superbowl will cost you a whopping $100,000. But that didn’t stop Eels from making a one second ad for their new album ‘Useless Trinkets’. The ad has the band’s frontman Mark Everett saying “EELS - U(..)”. Now let’s see if the blogosphere will give this investment a bit of leverage.

Just make sure you don’t blink when you play this clip!

Update from the band:

“In the end we were told that the NFL would have to find 29 other advertisers to buy one second spots to fill a standard 30 second advertising slot and that they do not sell advertising time by the second,” explained frontman E. “They also noted that a rapid fire 30 second segment of 30 one second commercials could cause people with certain medical conditions to have seizures and that it was against network regulations.”