Adding Value To The Bicycle

We here at Kong like to talk a lot about this thing we call Adding Value To The Web. It basically means that we like to come up with digital ideas that people like, that are helpful or entertaining in an appropriate way.

Today we went out to meet a client in Zwolle by train, and we parked our bicycles in the Central Station bikegarage. When we returned our bicycles’ saddles had been covered in something red?

coqlove02.jpg

It turned out to be raincovers from sports-brand Le Coq Sportif.

coqlove01.jpg

Nice and simple idea. This is actually useful. I think I can stop putting plastic bags over my saddle when it rains now.

Not sure about the ‘LOVE’ text on it though.. People will sit on the thing when they use it. So they sit on Love? Anyway, thank you Le Coq Sportif.

October 11, 2007 | Tagged Amsterdam, Advertising 

Comments

One Response to “Adding Value To The Bicycle”

  1. Justino on October 14th, 2007 12:55 am

    Oh well, I guess it’s better sitting on “LOVE” than on “Coq”… !

    Ciao

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