WWF Paper Dispenser
(By Saatchi & Saatchi Copenhagen)
The Orange Box - I’ve Got One!
I’ve really been waiting to get this and this morning it landed on my (a bit messy) desk: Halflife 2 and Team Fortress 2 for Xbox 360. The Orange Box is a bit of a stupid name for this. And not just because it comes in a green box.
Water Powered Phones R Us
On my quest to find something for my girlfriend to bring back for me from Japan I stumbled upon this quite odd item:
After a lot of recent news about methanol-powered fuel cells and speculation over when they might actually become available, a Korean firm has surprised everyone by producing a device that runs on water.
Samsung Electro-Mechanics (SEM) has unveiled one of its parent company’s mobile phones being powered by a fuel cell that breaks down water into oxygen and hydrogen, which then react again to generate electricity for delivery to the device. The three watts of electricity supplied by the cell are more than enough for the demands of phones or similar mobile devices, and can power the prototype Samsung setup for up to 10 hours. SEM reckons we should be seeing water-powered gadgets by 2010.
..water powered cars are so 2007, I guess.
via the excellent Digital World Tokyo.
Assasins Creed / PAX 07 Preview
This demo for 360/PS3 game Assasins Creed blew me away. Its from the makers of Prince of Persia and Splinter Cell. Coming this november.
Viral In-Game Guerilla Ad
Rapidly moving up towards 10,000,000 users World of Warcraft is the biggest MMORPG on the webbernet today. “Truck Summoner” is a Toyota Tacoma commercial that takes place inside of World of Warcraft, borrowing from last year’s infamous Leroy Jenkins video.
This could fit quite a few categories:
- If they tried doing this in-game for real it would have been an ‘In-Game Guerilla event’ (and piss off a lot of WoW players too),
- Posting this on Youtube and having a million hits makes it A Viral,
- The fact that its an ad in a game makes it In-Game Advertising,
- Releasing it on telly makes it a TV Commercial,
- And the Leroy Jenkins link makes it a Parody, too.
By Saatchi & Saatchi LA - via Creativity Online.
A Few Good Men
We Are Kong
Dutch industry magazine Adformatie wrote about our new agency Kong today - we even made it to the front page!
Yep - this is a dutch article, but we will also have an english pressrelease here when its done.
Amsterdam This Morning at 07:00
Beautiful quiet morning in the city today.
Note to self: Should try and get up early more often.
Adding Value To The Bicycle
We here at Kong like to talk a lot about this thing we call Adding Value To The Web. It basically means that we like to come up with digital ideas that people like, that are helpful or entertaining in an appropriate way.
Today we went out to meet a client in Zwolle by train, and we parked our bicycles in the Central Station bikegarage. When we returned our bicycles’ saddles had been covered in something red?
It turned out to be raincovers from sports-brand Le Coq Sportif.
Nice and simple idea. This is actually useful. I think I can stop putting plastic bags over my saddle when it rains now.
Not sure about the ‘LOVE’ text on it though.. People will sit on the thing when they use it. So they sit on Love? Anyway, thank you Le Coq Sportif.
Arcade Fire Interactive Clip
Nice interactive music video by Arcade Fire. I’m getting the feeling we’re going to see a whole lot more of these.
(My provider Media Temple seems to be struggling again with keeping their servers up - which is the reason my blog is often down lately)
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About
I'm Creative Partner at digital agency Kong Amsterdam and this is my blog, mostly about digital marketing & media.
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